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Mars Inc. says goodbye to king size chocolate bars

5 Mar

4598574846_dba5e21519Mars Inc. announced that by 2014 they will no longer make king sized candy bars, or any “snack” that is over 250 calories per portion.  Mars Inc., who carries brands like Snickers, M&M’s, Dove, Uncle Ben’s and Seeds for Change have also committed to reducing sodium levels in their products 25% by 2015.

You might be wondering how this change came about?  Similar to why Wal-Mart has placed a “great for you” seal on food products containing lower levels of fat, sugar and artificial additives, First Lady Michelle Obama’s Let’s Move! Campaign, and the Partnership for a Healthier America have helped spark this change.

No matter how many calories a candy bar has, they usually consist of empty calories, thanks to refined sugars.  What companies can do to help consumers and producers is to source their ingredients responsibly.  In fact, Mars Inc. has committed to “certify its entire cocoa supply as being produced in a sustainable manner, by 2020.”  By Mars Inc. demanding that the cocoa they buy comes from farms that are well-managed, where farmers and their families are taken care of, and where the environment is being protected, they are setting a great example for others.  We hope to see more companies move in this direction, as every little change makes a big difference.

What other positive food related changes are you seeing from the private sector?

Photo courtesy of IITA Image Library

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